The keynote presentation on Friday night was fantastic and full of information. Steve Diler, one of the authors of Making Meaning, presented a brief overview of the application of meaningful thinking as it relates to consumer products and experiences. It was an extremely fascinating exploration into the use of a designed, meaningful experience. Some of [...]
Tag Archives: Steve Diler
Making Meaning Panel Discussion
The panel members, tonight, spent a majority of the time mulling over high level concepts and semantic differences. However, towards the end of the discussion, Steve Diler began a rather interesting conversation. His point was best illustrated by the question, “Can meaning provide companies with a more successful offering to consumers?” The application of this [...]