The keynote presentation on Friday night was fantastic and full of information.  Steve Diler, one of the authors of Making Meaning, presented a brief overview of the application of meaningful thinking as it relates to consumer products and experiences.  It was an extremely fascinating exploration into the use of a designed, meaningful experience.  Some of [...]

The panel members, tonight,  spent a majority of the time mulling over high level concepts and semantic differences.  However, towards the end of the discussion, Steve Diler began a rather interesting conversation.   His point was best illustrated by the question, “Can meaning provide companies with a more successful offering to consumers?”  The application of this [...]