Probably one of the most understated speakers at the conference, Paul Hatch, gave one of the most thoughtful presentations Saturday afternoon.  The meaning of (ID) life.  Paul presented a new idea that really captured the audience.  With a soundtrack of several Radiohead tracks, a unique presentation on the value of Industrial Designers and their makeup [...]

The panel members, tonight,  spent a majority of the time mulling over high level concepts and semantic differences.  However, towards the end of the discussion, Steve Diler began a rather interesting conversation.   His point was best illustrated by the question, “Can meaning provide companies with a more successful offering to consumers?”  The application of this [...]