Probably one of the most understated speakers at the conference, Paul Hatch, gave one of the most thoughtful presentations Saturday afternoon. The meaning of (ID) life. Paul presented a new idea that really captured the audience. With a soundtrack of several Radiohead tracks, a unique presentation on the value of Industrial Designers and their makeup [...]
Tag Archives: Paul Hatch
Making Meaning Panel Discussion
The panel members, tonight, spent a majority of the time mulling over high level concepts and semantic differences. However, towards the end of the discussion, Steve Diler began a rather interesting conversation. His point was best illustrated by the question, “Can meaning provide companies with a more successful offering to consumers?” The application of this [...]