The announcement was made Saturday evening for the location of the 2009 IDSA national conference. Miami, Flordia at the Loews Hotel on South Beach will be the event location. There are no other details as of yet.
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Derby Update: Finals
On Saturday the final round of the IBM Ultimate Derby took place. In the double elimination event, the HON #15 car placed…dead last! However, this is not as bad as it sounds. When you look at the times, out of 4 racers in this class, the HON car was a total of .03 seconds from [...]
The Cutting Edge & Holy Grail (of design.)
Two very young designers, one of Priority Designs and the other of Facebook, gave an enlightening presentation on two different topics. Going along with the Polar Opposites theme, one presented on the core of the design process, while the other presented on the forefront of design visualization. The holy grail, or core, of design is [...]
Innovation: Black or White?
Fitch gave an excellent presentation further defining the always vague concept of innovation. The presentation broke the concept into two sections: being innovative and actual innovation. The presenter from Fitch defined being innovative as a re-establishment of an existing product or solution. Something that is not totally unique, but a new realization. An example that [...]
Friday General Session
Friday’s general session included a very diverse group of speakers. There were representatives from LPK Cincinnati, Hewlett Packard, as well as Hong Kong Polytechnic. Lorraine Justice from HK Polytechnic presented a wonderful and interesting observation of China from a westerner’s perspective. During her presentation she explained the positive growth and change of the Chinese labor [...]
Derby Update: Round 1
The number of cars this year was pretty low compared to last year’s event. There were only 4 competitors for the fastest time, with only one being a mechanical assembly. The HON car was only .03 seconds from the fastest non-mechanical entry, incredibly close! The mechanical entry was a pretty amazing extending concept that had [...]
20 in 20.
The last session of the evening was an excellent presentation with a lot of variety. The concept is to present 20 slides, at only 20 seconds per slide. The content could have been anything ranging from what you do outside of design to what is on your mind at the moment. There were several presenters [...]
Innovate or get out of the way.
This was an extremely interesting discussion between a very accomplished panel and the audience. George Daniels (HP), Bruce Clayton (Motorola), John Barratt (Teague), and Brett Lovelady (Astro) were the panel members who gave a brief, relevant presentation regarding innovation during their career. They each gave striking examples of innovating products or processes, some were successful [...]
Concept Sketching: Include the figure!
Following the morning general session, and instructor from UIUC gave a fantastic workshop regarding figures in concept drawings. His instruction gave some inspiring examples of utilizing figures to illustrate usage and scale in sketches. The technique he demonstrated was quick, gender identifiable, and just detailed enough. There was only an hour for the session, but [...]
Thursday General Session
Thursday morning started off with a great general session. The room was pretty packed with very few open seats. Early on there was a significant amount of discussion over gender differences pertaining to design. It was pretty interesting hearing some talks by Marti Barletta on the different purchasing styles between men and women. She made [...]