The panel members, tonight, spent a majority of the time mulling over high level concepts and semantic differences. However, towards the end of the discussion, Steve Diler began a rather interesting conversation. His point was best illustrated by the question, “Can meaning provide companies with a more successful offering to consumers?” The application of this idea to business practices is extremely intriguing. There is significant potential when applying this concept to user research and developing meaning for the end user. It would be interesting to see how the use of meaning would affect the success of a product in the current economic state. Would there be more success, with a departure from a disposable culture?
